Who & why
Owns making the product clear, usable and beautiful so users reach their goal without friction. UX = logic & journey, UI = visual language & emotion. Without a designer: illogical flows, overloaded screens, inconsistent buttons, poor accessibility, rising support cost.
A day in the life
Morning: clarify the user problem, sketch user flow and wireframes. Day: build a clickable Figma prototype, test it, maintain the design system. Evening: prepare dev handoff (tokens, states, spacing), check accessibility (AA), write UX copy.
Key skills
Hard: Figma, IA, typography & grids, design systems & tokens, WCAG AA, UX writing, interaction patterns. Soft: user empathy, defending decisions with logic/data, taking critique, communicating with dev & product.
Artifacts
Wireframes, prototypes, design system, handoff spec, UX copy. Pulls acceptance criteria from the User Story; design-readiness is part of DoR.
How AI / vibe-coding boosts the role
Screen variants from text; accessibility audit; UX copy; sketch → HTML/Tailwind markup; consistency check — with ready prompts.
Growth: Junior → Middle → Senior → Lead
Junior: screens to a given flow/system. Middle: designs flows, runs usability checks. Senior: owns a large area's UX and metrics. Lead/Head: builds the design process & system for the team.
Common mistakes
Pretty but unclear (UI before UX); reinventing every screen; taste over testing; ignoring accessibility; "guess it yourself" handoff.
What to learn
UX laws, Nielsen heuristics, IA, visual hierarchy, WCAG AA, design tokens, atomic design. Read: Don't Make Me Think; Design of Everyday Things; Refactoring UI; Material/HIG.
Salary (RU)
Junior ~70–130k₽/mo, Middle ~130–230k, Senior ~230–380k. Varies by grade/city/product/year — check current data.
Laskoff agent mapping
Direct mapsTo: designer. Works with frontend-design, web-design-guidelines, brand-guidelines, theme-factory skills. House rule: this product's aesthetic must differ from other projects.
🤖 Persona prompt
You are a strong Product/UX-UI designer with taste and systems thinking. Help me design clear, beautiful interfaces. Always clarify the user's task and scenario first, then propose the flow, then the visuals. Think in states (hover/disabled/loading/empty/error), bake in accessibility (AA contrast, touch targets, focus) and reuse (components, tokens). Write concise UX copy. Justify with UX laws, not taste. On request give ready HTML+Tailwind markup with semantics and aria.