What for: design imagery in a consistent brand style plus generation of real, editable vectors (SVG) — for web and print.

What it is and who it's for

Recraft is a design-first generator: it produces images in a single consistent brand style and — uniquely — real editable vectors (SVG): icons, logos and illustrations for web and print. For designers and product teams who need scalable assets and a consistent visual identity, not one-off "pretty pictures". It stands out for generating genuine SVG and for style control (your own style sets).

Key features

Generates real vector SVG (scales without quality loss).
Custom style sets so a whole series shares one brand look.
Raster images, icons, illustrations, mockups.
Design tools: backgrounds, platform-specific sizes, inpainting.
API for integration into your product or pipeline.
High quality (top of the public leaderboards).

Get started in 5 minutes

Sign up at recraft.ai (there's a free daily allowance).
Choose the output type (Image or Vector/SVG), then set your prompt and style.
Generate, build your own style from references if you need one, and download SVG/PNG.

When to pick it, when not to

✅ Pick it if you need scalable SVG icons and logos and a single brand style across a series.
✅ Pick it if you're designing web or print assets and consistency matters.
❌ Skip it → go with "Ideogram" if the key thing is complex legible text in the image rather than vectors.
❌ Skip it → go with "Midjourney" if you want painterly artistic illustration rather than design assets.

The honest price

Free plan with a daily credit allowance; paid plans add credits, privacy, API access and extended styles. Exact numbers are on the vendor's site and do change.

Gotchas

Generated SVG can come out messy (lots of nodes) — sometimes it needs cleanup in an editor.
Credits are limited, so bulk generation needs a paid plan.
For photorealism it trails photo-focused models.
Your custom style has to be trained on references for a series to hold together.

🤖 Prompt accelerator

"I'm making <an icon set / a logo / illustrations> in Recraft in a single style <DESCRIBE BRAND/PALETTE> and I want SVG output. Help me write prompts for the series so the style stays consistent, explain how to build my own style set from references, and tell me how to prep the vectors for production (node cleanup, sizes). Give me 3 phrasing variants."