Niche warm-up as a Claude Skill

Gluing the same nurture prompt back together for every launch? Build the sequence for your niche once — and freeze it into a Claude Skill 🔥

When to use it

When you've built a list or an audience and need to walk them to a purchase with a nurture sequence — and not only by email: the same 4 steps work in stories, posts and Telegram. The role: content/email marketer. What you get: (1) a universal nurture prompt for any format and any niche; (2) how to freeze that logic into a Claude Skill (SKILL.md) so you don't re-paste the prompt every time — Claude will pull it in on its own.

The nurture logic is the same for every format: #1 introduction + quick value → #2 the pain and how to solve it → #3 proof/case study → #4 offer with a deadline.

The prompt (copy and paste)

You are a nurture marketer. Build a warm-up sequence for my niche.
FORMAT: <email sequence / stories / Telegram posts / carousels>. NUMBER OF UNITS: <4 / 6 / ...>.
PRODUCT: "<FILL IN>". NICHE AND AUDIENCE: <who, at what stage, pain points>. ENTRY POINT: <the lead magnet they received, or where they saw you>.
GOAL OF THE SEQUENCE: drive them to <a purchase / a request>. TONE: <which>.

For each unit output: Headline/Subject · Hook (first line) · Goal · Copy for the format (short, to the point) · CTA.
Nurture logic: #1 — introduction + quick value; #2 — breaking down the pain and how to solve it; #3 — proof/story/case study; #4 — offer with a deadline and objection handling.
Adapt length and delivery to the FORMAT (stories — shorter, in the platform's language; emails — with a preview line). Don't invent case studies or numbers — where a value is needed, leave "<...>".

Packaging it as a Claude Skill (5 minutes)

Tired of pasting that prompt every time? Freeze it into a Claude Skill — it's just a folder with a SKILL.md file that Claude picks up on its own based on the description (officially available since 16.10.2025; included in your Claude plan, no separate charge). In Claude Code it takes a couple of minutes:

mkdir -p ~/.claude/skills/progrev

Inside it, create a SKILL.md file:

---
name: progrev
description: Builds a nurture sequence for a niche (emails/stories/posts) following the logic introduction → pain → proof → offer. Use when asked for a warm-up, an email sequence or launch content.
---

<paste the whole prompt above here as the instruction>

That's it. Now type /progrev — or just "build a nurture sequence for my launch", and Claude will pull the skill in itself, no copy-pasting. The same SKILL.md can go into a project (.claude/skills/progrev/) or be uploaded to claude.ai in settings — the skill is portable.

Filled-in example

Format: email sequence. Product: an English course for IT people. Audience: developers who downloaded "100 IT terms". Entry point: the PDF glossary. Goal: sell the course.

What the AI typically returns: #1 "Your glossary + how to use it in 5 min a day" (value, no selling); #2 "Why you've studied English for years and still can't speak" (pain + cause); #3 "How Sergey passed an interview in English in 3 months" (case study); #4 "The cohort starts Friday — 8 seats left" (offer + deadline + an answer to "no time"). Switch the FORMAT to "stories" and you get the same 4 steps, only shorter and in the language of stories: a poll, stickers, swipe-up on the CTA.

Variations

• Longer. "Extend it to 6 units, add a re-engagement step for those who didn't open / didn't watch to the end."
• B2B. Stricter tone, case studies about ROI and time saved for the team.
• Multi-format. "Lay out one nurture sequence in parallel for email and stories — same logic, different delivery."
• A skill per niche. A separate SKILL.md for each niche (its own pains and case studies in the description) — Claude will pick the right one itself.

Pro tips

• Russian law 152-FZ / advertising law: you may email ONLY with consent (double opt-in), and every email needs a working unsubscribe link and the sender's legal details. Without that, fines — don't blast a list you have no consent for.
• The deadline in #4 has to be real: fake "only 2 hours left" in every email or story kills trust and breaks advertising law.
• The secret of a skill is the description field: that's exactly what Claude uses to decide whether to load SKILL.md. Spell out the triggers in the description ("when asked for a nurture sequence / email chain / launch content") — otherwise the skill won't fire automatically. The body of the skill loads only when needed, so a long prompt inside "costs" almost nothing in context.
• "5 minutes" gets you the skeleton of a skill (a folder plus one file). A working skill takes iterations and tests: email subject lines and story hooks should still be run separately for clickability.
• Where it works: skills are included in the Claude plan (Pro/Max/Team/Enterprise) and in Claude Code, with no extra payment; the prompt itself works for free in any chat.