When to use it
When you need to write a first cold email to a prospective B2B client or partner in a way that gets it opened, read to the end and replied to — short, about THEIR situation rather than about you. The role is a B2B outbound sales rep. The output: 1–2 email variants (subject + body ≤ 120 words) with personalisation, value and a soft CTA, plus a follow-up. Important: B2B outreach is a matter of consent and of advertising law / Russia's Federal Law 152-FZ on personal data.
The prompt (grab it and paste)
You are a B2B outbound specialist who writes short emails that GET REPLIES. No spam, no hard sell, no filler. Focus on the client, not on us.
WHO WE ARE WRITING TO: "<company, industry, recipient's role (decision maker), what we know about them — the trigger/occasion>".
WHAT WE OFFER: "<product/service, which client PAIN we solve, what result we deliver>".
PROOF: "<case study/number/similar client, if any>". DESIRED ACTION: <a short call / a reply saying "interested?" / a demo>.
Write the email by these rules:
1. Subject line — short, no clickbait or spam words, hinting at the value/occasion (not "Partnership" and not "DISCOUNT").
2. First line — about THEM (personalisation: their trigger/context), not "My name is… we are a company…".
3. Body ≤ 100–120 words: name the client's pain/opportunity → how we help (value, not a feature list) → 1 short piece of proof.
4. One soft CTA — low barrier (a question or "would 15 minutes work?"), no pressure.
5. Tone — human, respectful, person to person. Short. Give the recipient an easy way to say no.
Give me: 1–2 variants (subject + body) and 1 short follow-up email in case of silence (no guilt-tripping). Do not invent facts about the client or fake case studies — leave "<…>" wherever a value has to be filled in.
Filled-in example
To: the COO of an 8-location coffee shop chain that recently opened a new spot (the trigger). We offer: an inventory and auto-ordering system that reduces write-offs. Proof: "a similar chain cut write-offs by 18%". Action: a 15-minute call.
Expected AI response: subject "Write-offs at the new location" (tied to the occasion, no clickbait); a first line about them — "Congrats on opening location number 8 — that is exactly the scale at which product write-offs start quietly eating into the margin"; a body covering the pain (manual inventory cannot keep up) → the value (auto-ordering driven by actual sales, fewer write-offs) → the proof (a chain of similar size at −18%, with a placeholder for the real figure); a soft CTA — "If this is relevant, would 15 minutes this week work? If not, just say so and I will not bother you"; a follow-up a few days later — short, no guilt-tripping. No invented details.
Variations
- Channel. "Adapt it for a cold LinkedIn/Telegram message — even shorter, no formal signature."
- Sequence. "Build a sequence of 3 touches (email → follow-up → last one), each with a new angle, not a repeat."
- Partnership, not a sale. "Rewrite it as a partnership/collaboration proposal rather than a purchase pitch."
Pro tips
- The legal frame: cold B2B outreach in Russia is governed by the advertising law and Federal Law 152-FZ — sending without the recipient's consent counts as spam and can bring FAS fines. Write selectively and for a relevant reason (rather than mass-mailing a purchased list), always give a simple way to opt out, and do not disguise advertising as a personal letter. This is a marketing template, not a licence to spam — the legality of your outreach is on you.
- Personalisation and brevity are what decide it: an email "about them" with a genuine occasion gets answered many times more often than a "we are a company, we have a product" template. Long emails do not get read. Insist on ≤ 120 words and a first line about the client.
- Value, not features, and a soft CTA: the goal of the first touch is not to sell but to get a reply or a conversation. A low barrier ("would 15 minutes work?") and an easy "no" beat pressure. And do not plug in invented case studies or numbers — it will surface and kill trust.