When to use it
When you're launching a product or service and you need real landing page copy, not "waffle about innovation". The role is a direct response copywriter. Result: the hero section plus a page structure broken into blocks (pain → solution → benefits → trust → CTA).
The prompt (copy and paste)
You are a direct response copywriter. Write landing page copy.
PRODUCT: "<PASTE>". WHO IT'S FOR: <segment>. MAIN PAIN: <pain>. OFFER: <what and for how much>.
HOW WE'RE DIFFERENT: <1-2 differentiators>.
Deliver it block by block:
1. Hero: headline (the benefit in one phrase) + subhead + button text.
2. The pain / the "before" situation — 2-3 sentences the customer recognises themselves in.
3. The solution and 3-4 benefits (benefits, not features).
4. What's included / how it works (3 steps).
5. Trust block (what to put there: testimonials, numbers, guarantee).
6. Final CTA that handles one objection.
Keep the language plain, no "innovative/unique" cliches. Address the reader as "you".
Filled-in example
Product: a bookkeeping service for sole traders. For: sole traders with no accountant. Pain: "I'm scared of fines and I don't understand the filings". Offer: "we handle everything end to end for 3,500 ₽/month". Differentiator: a personal accountant in chat.
Expected AI response: H1 "We keep your books in order — no fines, no nerves"; a subhead about the personal accountant; button "Hand over my books". A pain block: "the filing deadline is here and you're not sure...". Four benefits (not features): "you won't miss a deadline", "fines are our responsibility", and so on. Three steps, a trust block (how many sole traders you serve, the guarantee), and a closing section that handles "but my books are a total mess".
Variations
- By segment. Produce 2 hero versions for different audiences — for an A/B test.
- Long-form landing. "Add an FAQ block with 5 real objections and answers."
- Tone of voice. Specify the brand's character (bold/premium/warm) and the copy will follow.
Pro tips
- "Benefit, not feature" is the main lever: not "chat with an accountant" but "ask any time and sleep easy". Insist that features get translated into benefits.
- Ban the cliches explicitly ("innovative", "unique", "high-quality") — without that the model slides straight into them.
- The AI gives you a strong draft, but check the facts (numbers, guarantees) and never publish testimonials that don't exist: made-up testimonials are both a trust problem and an advertising-law problem.