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Personal data and AI

Whatever goes into someone else's AI can stay in their logs and training data. Filter what you paste and anonymise it first.

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Updated: 02.07.2026

$ Before: John Smith, +1 555 123-45-67, passport 4509 No. 123456 After: <FULL …
Personal data and AI

Why this matters

A third-party AI service may store your input and use it for training. A password, an ID document, card details or someone else's personal data sent into a chat is a leak you can't take back: the data has settled in logs, caches and possibly a training set. For a business it's also a breach of confidentiality agreements and data protection law.

Real-world scenario. An employee pastes a chunk of the customer database into a public chatbot to "quickly clean up the table". The data goes to the provider's servers; by default, input on a free plan could be used to improve the model. The result: a leak of customer personal data, reputational and legal risk — and nothing left to roll back.

What to do (step by step)

  1. Check the data-retention policy and the training opt-out before you paste anything sensitive. On business/Enterprise plans training on your data is usually off — switch that mode on explicitly.
  2. Anonymise the data before pasting — replace real values with placeholders:
Before: John Smith, +1 555 123-45-67, passport 4509 No. 123456
After:  <FULL NAME>, <PHONE>, <PASSPORT>
  1. Run sensitive material and trade secrets through a local model with no cloud involved:
# local model, data never leaves the machine
curl -fsSL https://ollama.com/install.sh | sh
ollama run llama3.1
  1. Turn off history/training in the service's settings wherever possible; for a team, use a corporate plan with a DPA (data processing agreement).
  2. Set a team rule for what may never go into a cloud AI at all (customer personal data, keys, contracts, medical or financial records).

What NOT to do

  • Don't paste passwords, ID documents, cards, keys or other people's personal data into third-party AI.
  • Don't upload customer databases or confidential documents to public services.
  • Don't assume "temporary chat" means "not stored" — that's about your screen, not their servers.
  • Don't send trade secrets into a free plan with training switched on.

Self-check

  • I know whether my service stores my input and trains on it; the opt-out is on.
  • I anonymise data before pasting anything sensitive.
  • For trade secrets and customer personal data I use a local model or an Enterprise plan with a DPA.
  • The team has an explicit list of "what must never go into cloud AI".
  • History and training are switched off in the service settings wherever possible.

Tools

  • Local models (data stays put): Ollama, LM Studio, GPT4All.
  • Corporate plans without training on your data: ChatGPT Team/Enterprise, Claude for Work, Gemini for Workspace (check the DPA terms).
  • Anonymisation: Microsoft Presidio — detects and masks personal data in text.
  • Policies: an internal "data and AI" rulebook, a checklist of acceptable input.

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