When to use it
When the product exists but the offer doesn't land — you describe features and miss the customer's pain. The role is a product marketer. Output: a filled-in Value Proposition Canvas (customer profile ↔ value map) plus 3 offer statements that hit real pains.
The prompt (copy and paste)
You are a product marketer. Build a value proposition using the Value Proposition Canvas.
PRODUCT: "<PASTE>". SEGMENT: <who it's for>. WHAT I KNOW ABOUT THE CUSTOMER: "<pains, context, how they solve it today>".
Fill in both sides:
A) CUSTOMER PROFILE — jobs (what the person is trying to get done), pains (what gets in the way/annoys/scares them), gains (what they want ideally).
B) VALUE MAP — products/features, pain relievers (how we remove each pain), gain creators (how we deliver each gain).
Then show the FIT explicitly: which feature covers which pain/gain. Mark unmatched pains as "not covered" — those are holes in the product or in the offer.
Finish with 3 one-sentence offer options, each hitting a top customer pain (not a feature).
Filled-in example
Product: a social media auto-posting service for small businesses. Segment: local business owners with no social media manager. What I know: no time to run social accounts, they forget to post, they don't know what to write.
What the AI should come back with: Profile — jobs "keep the social accounts active"; pains "no time, I forget, I don't know what to write, I'm afraid of looking unprofessional"; gains "the accounts run themselves, look alive, bring in customers". Value map — the "content calendar + auto-posting" feature covers "I forget / no time"; "ready-made post types and AI suggestions" covers "I don't know what to write". Fit shown pair by pair; "afraid of looking unprofessional" → partly covered (a hole — there's no tone check). Offers: "Your social accounts run themselves while you run the business", and so on.
Variations
- Multiple segments. "Make a separate canvas for 2 segments — they have different jobs and pains."
- Offer audit. "Here's my current offer — which pains does it hit, and which top pains does it ignore?"
- Chaining. Take the "not covered" holes through "Testing a business hypothesis" or into the product backlog.
Pro tips
- The power of the method is in the fit and the holes: the value isn't in filling the boxes neatly, it's in seeing the pain your product doesn't cover (or does cover, while your offer says nothing about it).
- Rank the pains by intensity — you cover the top one or two, not all of them at once; an offer about a minor pain doesn't sell.
- The AI structures things and suggests hypotheses, but the customer profile comes from real interviews (see "JTBD interview"), not from the model's head. A canvas filled in from guesses is a hypothesis — go test it.