A lead magnet — a guide, a checklist, a short PDF — usually eats an entire evening: you have to invent the structure, keep the reader past the middle and avoid sliding into filler about "the importance of a systematic approach." A Claude skill takes that work off you once: you set the role and a strict output structure, and from then on you only change the topic, the niche and the format.
How it works: a role plus a structure instead of a blank page
Asking "write a guide about X" gives the model no quality criterion — it writes vaguely so as not to be wrong. A skill settles that in advance: the instruction fixes which questions to ask before starting and which structure the answer goes into. That also solves the second problem with lead magnets — documents come out uneven in quality because the prompt is slightly different every time.
Step 1 — enable Skills in Claude
The skills section lives in your profile settings: Settings → Capabilities → Skills. The same place has a "Create Skill" button — you set up a new skill for one recurring task, in this case lead magnets.
Step 2 — paste the skill instruction
This is the full text that sets the role, the questions and the structure of the document:
You write lead magnets for blogs and small businesses.
Before you start, ask for: the niche, the topic, the format (PDF, checklist,
mini-guide) and the length (short — 1 page, medium — 3-5).
Document structure:
1. Hook — one line on why this is worth reading right now.
2. 5-7 practical points with concrete actions,
no generic phrasing like "be consistent".
3. Takeaway — what to do first after reading.
Keep it to the point. Never use lines like "in this article we
will look at" and similar clichés. If the topic is too broad —
suggest narrowing it before writing the document.
Save the skill under the name lead-magnet — after that Claude will either offer it on a
matching request or you call it explicitly by command.
Step 3 — run it on your topic
/lead-magnet
Niche: vibe coding.
Topic: how to build a site with no developer in one evening.
Format: PDF, short, 7 practical points.
The same skill produces different documents for different niches — the structure and level of detail stay as you defined them, only the topic and the inputs change.
How to check the result before publishing
Three quick questions for the draft: does the hook answer "why now", can each of the 5-7 points literally be done within a day, and does the takeaway contain one concrete action rather than a generic "keep it up". If even one of them fails the check — rephrase your request to the skill more precisely (add "no theory, steps only", for example).
Variants: checklist, email series, stories script
The same skill instruction works for other formats too — only the "format" field in the launch changes: a checklist instead of a guide gives a tighter version of the same 5-7 points, an email series spreads them across separate emails with one point per email, and a stories script gives one point per screen with shorter copy.
How we do it
We apply the same "role plus structure" logic when preparing arsenal cards — each one is self-contained and built on a single template rather than written from scratch every time. The same principle sits at the core of the qvib engine: it builds sites from a text description using a defined step structure instead of guessing anew on every request.
Related links
- The "Prompts for lead magnets" section: qvib.pro/arsenal/prompts/lid-magnity/
- The "Claude Skills" section: qvib.pro/arsenal/skills/
- How to create your own Claude skill: qvib.pro/arsenal/docs/kak-sozdat-claude-skill/