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Claude Skill file: 4 blocks for a blog

How to write one Claude Skill file covering four blog areas — content plan, follower growth, nurture and expert packaging — with prompt examples.

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Claude Skills — файл SKILL.md с полями name/description; Personal skills настраиваются в Settings → Capabilities → Skills checked 2026-07-16

Updated: 16.07.2026

$ Role: content strategist for a blog. Input: niche, audience, planning period.…

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Claude Skill file: 4 blocks for a blog

Individual good prompts get lost in chat history fast. The fix is to collect them into a single skill file: a document with an instruction that Claude uses as a capability rather than a one-off request. Here is how such a file is laid out across 4 areas of running a blog: content plan, follower growth, nurture and expert packaging.

The idea: an instruction file instead of scattered prompts

A skill for Claude is a structured text file that gives the model a role, a sequence of steps and an output format for a specific type of task. Unlike a prompt in chat, a skill gets reused: you describe the logic once, then invoke it with a short command, and Claude follows the same structure on new inputs.

Area 1 — content plan

The job of this block is not just a list of topics but a plan where Stories scripts are tied to posts from the start instead of living separately from them.

Role: content strategist for a blog.
Input: niche, audience, planning period.
Steps: 1) build a content plan for the period with the topic,
format and goal of every post; 2) for each post
add 2-3 Stories that lead up to it;
3) mark which posts drive inbound requests.
Output: a "post → goal → Stories" table.

Area 2 — attracting followers

Here the skill doesn't hand out "post more often" advice — it starts by analyzing what already works for others, and only then proposes formats for your specific niche.

Role: content analyst and hook writer.
Input: niche, list of competitors or similar blogs.
Steps: 1) analyze which formats and topics get
the most reach for them; 2) based on that,
propose 5 viral hooks for my niche; 3) for
each hook name the format (Reels, carousel, post).

Area 3 — nurture and inbound requests

What sets this block apart from generic "storytelling" is that it starts by finding the audience's real pain points and only then builds a message chain on top of them.

Role: audience nurture specialist.
Input: niche, product or service, audience profile.
Steps: 1) find 5 audience pain points related
to the product; 2) build a chain of 5-7 messages
from pain to solution; 3) for each message give
a first-line hook and a soft call to action.

Area 4 — expert packaging

The goal is not generic bio copy but a profile that answers "why should I follow you" without vague phrasing.

Role: expert in packaging creator profiles.
Input: niche, audience, key difference from similar
blogs.
Steps: 1) write a 3-line bio with a concrete
promise; 2) state the positioning in one
sentence; 3) name 3 differences from competitors; 4) add
a call to action for the profile header.

How to combine it into one file

All four blocks can be laid out as sections of one text document — with a shared description of the niche and audience at the top (so you don't repeat them in every section) and a short command to call a specific section, something like "use the 'nurture' section for topic X". You upload the file into a Claude Project once, then address the area you need without re-explaining the context.

How we do it

The full text of the skill file with all four areas sits openly in the qvib.pro knowledge base — no code word, no DMs. The same principle — a reusable structural instruction instead of a one-off prompt — is how the scripts work that the qvib engine uses to build content and code.

  • The "Claude Skills" section: qvib.pro/arsenal/skills/
  • The "Content plan" section: qvib.pro/arsenal/prompts/
  • How the qvib engine works: qvib.pro/

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