What it is and why
Craftum is a Russian no-code website and landing page builder: a block editor a beginner can figure out, lead capture forms, integrations and billing in rubles. In spirit it's a simplified Tilda alternative. Reach for it when you need a simple Russian-language landing page paid for in rubles and you care more about an easy start than about maximum capability and template choice (it has fewer templates than Tilda).
How to do it (step by step)
- Sign up at craftum.com — there's a free tier, and billing is in rubles.
- Pick a template or assemble the page out of blocks (cover, benefits, form, testimonials, footer).
- Edit the blocks — copy, images, colors — in the visual editor, no code.
- A capture form with your fields and a personal data consent checkbox (152-FZ) → sends to email, a CRM or a spreadsheet.
- Integrations and payments. Route incoming leads to the service you use and add a payment button (Russian providers).
- SEO — fill in the meta tags and hook up Yandex.Metrica.
- Custom domain (on a paid plan) or a Craftum subdomain.
- Publish in one click.
Ready-made recipe
A fast landing page for a service: pick a template → swap the copy for your own offer → a "book now" form with a consent checkbox → leads go to Telegram and Google Sheets → a prepayment button through a Russian payment provider → Metrica measures conversion → you point ads at it. The straightforward "landing page in a day" path, in Russian, in rubles, without the fuss.
What it costs (honestly)
The logic: a free start (with limits and a subdomain). Paid plans are a subscription in rubles: custom domain, more features and pages, limits lifted. Exact figures are on craftum.com and they change.
When it fits / when it doesn't
- Fits: you need a simple Russian-language landing page paid in rubles; you're a beginner; you value an easy start; standard jobs (offer + form + payment).
- Doesn't fit: you need maximum design flexibility and a rich ecosystem (Tilda); you need heavy customization; you need many sites for almost nothing (Carrd).
Risks and responsibility
152-FZ: the form needs a personal data processing consent plus a privacy policy page. Metrica means cookies, which means a notice. Payments mean receipts and fiscalization on the provider's side (54-FZ). Advertising someone else's product on the landing page requires ORD labeling. See the section disclaimer.
🤖 Prompt helper
You are a landing page copywriter (Craftum, Russian market). The product is "{what}", the goal is {a lead / a payment}. Give me: (1) the block structure of a simple landing page; (2) the copy for each screen (offer, benefits, testimonials, CTA); (3) the form fields plus the personal data consent wording; (4) which Russian services to connect (leads/payments/Metrica). In Russian, sales-oriented, no filler.