What it is and why
Taplink is a multi-link mini landing page for social media: the classic "link in bio", but with buttons, forms, lead capture and payments. Live in minutes, no skills required. Use it when your whole entry point is an Instagram*/TikTok/VK profile and you need one good-looking hub page with all your links, contacts and a lead button (instead of "you only get one link").
How to set it up (step by step)
- Sign up at taplink.ru — there is a free plan and a cheap paid one. Billing in rubles.
- Pick a multi-link template → set up the cover, avatar and description.
- Add button blocks: links to messengers (WhatsApp/Telegram), catalog, price list, reviews, social profiles.
- Lead form. Add a form block (name/phone) with personal-data consent → leads go to email/Telegram/your CRM.
- Payments. Connect payments (cards/SBP) to sell straight from the page.
- Messenger buttons with a pre-filled message — one tap and the customer is writing to you on WhatsApp/Telegram.
- Custom domain (on the paid plan) or the short taplink URL — that is what goes into your profile bio.
- Click analytics per block — you see what gets tapped most.
A ready-made recipe
A social hub that sells: the Instagram*/VK bio links to Taplink → the page has a "Message us on WhatsApp" button (with pre-filled text) + a catalog block + a "leave a request" form (with consent → into amoCRM) + a payment button for people ready to buy → analytics shows WhatsApp gets tapped most → you double down on that path. The whole funnel from social media lands on a single page.
What it costs (honestly)
The logic: a free plan (basic blocks, a taplink URL). Paid is an inexpensive subscription in rubles: more blocks, forms, payments, a custom domain, analytics. One of the cheapest options around. Exact numbers are on taplink.ru and change over time.
When it fits / when it doesn't
- Fits: your entry point is a social profile; you need a "link in bio" with buttons/form/payments; launch in minutes; minimal budget.
- Doesn't fit: you need a full landing page or multi-page site (Tilda/Craftum); you need a unique custom design (templates limit you).
Risks and responsibility
Russian data law (152-FZ): the lead form needs personal-data consent and a link to your privacy policy. Payments — receipts and fiscalization sit with the provider (54-FZ). If the page carries paid ads for someone else's goods or services, ORD ad labeling applies. *Instagram belongs to Meta, which is designated extremist and banned in Russia — keep that in mind when choosing your source platform. See the section disclaimer.
🤖 Prompt helper
You are a marketer specializing in link-in-bio pages (Taplink). The profile is about "{niche}", the goal is {leads/sales/subscribers}. Give me: (1) the set and order of button blocks on the page; (2) button copy plus the pre-filled text for jumping into WhatsApp/Telegram; (3) form fields + personal-data consent; (4) what to move to the top given my goal. Short, persuasive, in Russian.